Marketing Plan Coursework Example | Topics and Well Written Essays - 500 words

Marketing Plan - Coursework Example At the same time, one can enjoy the great taste of a carbonated drink with perfect nutritional intake. VegShot is being launched by Unilever. The name ‘Unilever’ is familiar to everyone. The name itself represents reliability and ensures quality. Unilever is a British-Dutch multi-national corporation, established in 1890s, which is operating in nearly 180 countries, possessing more than 400 brands. It has 167000 employees, as of 2010, belonging to 22 different nationalities. It is a global market leader in all Food categories including Savory, Spreads, Dressings, Tea and Ice Cream as well as in Mass Skin Care and Deodorants and has very strong positions in different Home and Personal Care categories. Its portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. The vision of Unilever is based upon the four pillars: To create a better future every day. To help people feel good, lo ok good and get more out of life with brands and services that are good for them and good for others. To inspire people to take small everyday actions that can add up to a big difference for the world.